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Why Your AI Leaflet Looks Sh*t — and What It Says to Your Customers
AI can create a leaflet in about thirty seconds. Unfortunately, sometimes it looks like it took thirty seconds. You know the sort. A generic cartoon tradesman giving you a thumbs-up, paired with the same font used on every AI-made leaflet and a cheesy slogan that says absolutely nothing. If I see “We’ve got you covered” one more time, I will vom... Then every service they’ve ever offered is crammed underneath in writing small enough to require a magnifying glass. Technically,
Jessica Perrin
24 hours ago3 min read
UK Sole Trader vs The Algorithm
Sole traders weren’t born to dance to the algorithm. Yet somehow, here we are. You spend years learning a trade, building a reputation, doing a genuinely good job and getting recommended by customers, only to discover that apparently you also need to be a part-time content creator. Need more work next month? Better make a Reel. Bookings looking a bit quiet? Quick, find a trending audio. Haven’t posted for four days? Well, obviously Instagram now assumes you’ve packed the busi
Jessica Perrin
Sep 132 min read
The Impact of Trade Business Marketplaces on Local Enterprises and Community Dynamics
The landscape of commerce is changing at a rapid pace. Trade business marketplaces are becoming more prevalent, connecting buyers and...
Jessica Perrin
Jul 20, 20253 min read
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