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Sole traders weren’t born to dance to the algorithm. Yet somehow, here we are. You spend years learning a trade, building a reputation, doing a genuinely good job and getting recommended by customers, only to discover that apparently you also need to be a part-time content creator. Need more work next month? Better make a Reel. Bookings looking a bit quiet? Quick, find a trending audio. Haven’t posted for four days? Well, obviously Instagram now assumes you’ve packed the busi

The landscape of commerce is changing at a rapid pace. Trade business marketplaces are becoming more prevalent, connecting buyers and...